Starbucks 1:1 Messaging

In 2016, social was changing. And while your feed was still important, 1:1 messaging was becoming even more popular with Gen Z.

We created a series packs and platforms to give people the tools to better talk about their favorite coffee/sugary drink brand. These included a Starbucks Emoji Keyboard with 30+ custom emojis, the first branded Popkey keyboard in the market, and a branded sticker pack for Facebook Messenger.

The results that summer were staggering.
PopKey Keyboard: 30M + impressions, 4.7M GIFs sent
Emoji Keyboard: 500k installs, 3.2M images copied, 85k keyboard shares
Sticker Pack: 1.17M pack downloads, 5M sticker shares

ROLE: Art Director
AGENCY: Swift
CLIENT: Starbucks / Frappuccino
CREATIVE PARTNERS: Amy Untch, Forrest Martin, Kimi Peterson