Fitbit

We launched Fitbit’s 2019 campaign with two goals in mind: to celebrate diverse bodies (“our bodies are incredible”) and to help people get a deeper understanding of their bodies (“know your body better”). To tell these stories, we created two different kinds of ads:

The first was our fast-paced, high-energy anthem that celebrated different shapes, sizes, and movement, using a combination of shot and licensed footage cut together. This spot ran nationally in prime time slots during the 2019 Women’s World Cup.

The second used a visual numerical construct to tie the data tracking of Fitbit with the emotional payoff of living a healthier life. This campaign launched with a heartfelt Mother’s Day ad, then expanded to show off three key features of the product: heart rate monitoring, sleep tracking, and community.

ROLE: Senior Art Director
AGENCY: Swift Agency
CLIENT: Fitbit
CREATIVE PARTNERS: Eric Samsel