When Nike finally took over the NBA Jersey contract from adidas, they wanted to make a big splash — using the new jerseys as a gateway to get fans closer to the games through exclusive content and experiences. Not only did we tell that story on social, but we carried it through other aspects of the Nike Basketball ecosystem, including the launch of the Kyrie 4 sneaker.

ROLE: Art Director
AGENCY: 24/7 Laundry Service
CLIENT: Nike Basketball