For eight weeks in a row, we created a series of interactive Instagram stories for Nike Running with the intent to engage users and inspire them to go running. We utilized the platform in fun ways, having users tap quickly to advance an 8-bit runner, asked them to screenshot to discover what run they should do, asked them polls, and even asked them to shake their phone to get a fortune. Some of the stories featured star runners like Elaine Thompson and Kevin Hart, others were just fun ways to remind people to go running. 

ROLE: Senior Art Director / lead creative
AGENCY: 24/7 Laundry Service
CLIENT: Nike Running